INTERVIEW OF DANBEE LEE, CO-FOUNDER OF THE KOREAN STARTUP WISHUPON
To answer the question, "Why would a Korean startup want to specifically develop in France?", we interviewed Danbee Lee, holder of a Master of Science (MSc) in Business Administration and co-founder of Wishupon. After gaining extensive experience in the media and entertainment sectors at CJ Corporation, she decided to take a different career path, leading to the creation of Wishupon, a new shopping wish list app where users can save items they like, purchase them later, and share them with friends and family. Say goodbye to screenshots and hello to Wishupon! Here’s everything you need to know about Wishupon’s journey, including her participation in the KISED program.
HAVE YOU EVER WANTED TO BE AN ENTREPRENEUR?
In 2012, I wanted to pursue new business ventures. I transferred to CGV, one of CJ Group's subsidiaries, and joined the Screen X team. Screen X was the world’s first immersive theater that projected movies and advertisements on three sides of the theater. I worked on this project for four years, taking the concept from idea to installation in actual theaters, creating a revenue model, and selling the technology to international cinemas, including Pathe in Paris. It was during this time that I started thinking about becoming an entrepreneur.
WHAT IS WISHUPON, AND WHAT LED YOU TO CREATE THIS STARTUP?
Wishupon is a universal shopping wish list that allows users to save items they want from multiple online stores, manage them in one place, and share their lists with friends and family. It lets users collect items based on their personal tastes and preferences, consider their purchases, and buy when ready. While browsing various online stores, it’s easy to forget where you saw something if you don’t buy it right away. People often take screenshots or save links, but it’s still inconvenient. I created Wishupon to address these shopping challenges and enhance the online shopping experience.